At the last century’s close, rich media were meant to represent, in terms of the Internet, advertising banners with a touch of interactivity. Multimedia, a much better known term of the past decade, referred to pieces of work mixing image, sound, static graphics, and text.

The year 2000 was a turning point in general technological maturity of both the wide public and products and their providers. What changed was the overall awareness in this area, and, what is more, the resulting perception of the world. With the rising impact of the online environment on the community’s way of life, the term “rich media” has become a general synonym of a seamless linkage between and among artistic forms. In a good piece of rich media work, you cannot identify this or that artistic form, as it is a homogenous whole which simply communicates visually and acoustically and lets itself be influenced, because communication takes place in both ways.

Unlike in rich media, where the observer should not discover what was at the origin of the creative process, in multimedia, you can clearly distinguish the individual components, be it music, film, written word, or an interactive element. A good rich media work is a compact communication of a clear message or idea and it does not matter whether you see an interactive film or a music composition with visual background, all wrapped in online application.

There are, to be sure, many companies and artists with the expertise to create such works. Truly good rich media, however, can originate only as a result of conjunction of artistic qualities, practical sociological experience and a certain amount of marketing knowledge. This is why many artists often strive to resist terms like “business,” “advertising,” or “finance.” Marketing people, on the other hand, think that coquetting with words like “art,” fantasy,” and “emotion” brings an element of unseriousness, inexactness and risk into their work.

The market therefore welcomes new subjects that both parties can talk to without fear that their creation and work will suffer disruptive effects. Melodyworld is one of such subjects. It has the know-how to flawlessly connect all the mentioned elements in such a way that creators, producers, business partners and consumers get the best feeling from the results.