Online marketing communication has brought back the opportunity to connect above-the-line communication directly with promo activities. The online environment and its technical resources provide a new dimension to communicating directly with consumers.

All of us have embraced SMS-based consumer competitions. The boom of these competitions is approaching its apex and the potential behind these activities has largely been exhausted. One of the reasons of this development may be that agencies that organise these competitions have simply borrowed the model of classic direct-mail competitions. That model, however, gives little space for application of non-traditional interactivity models that might enrich these competitions with the missing attractiveness.

People in Melodyworld have gathered valuable experience in their professional careers in various disciplines. Unparalleled know-how has been built over long years and a new branch of marketing communication came into being, based on pivotal knowledge of other fields across the society. Along with the current level of technological advancements, this gives our partners a unique opportunity to change the above-the-line communication into a very efficient marketing and selling tool. To document this, let us mention interactive terminals located at points of sale of the particular product or service. The terminals are connected to a control centre that monitors, corrects or synchronises the course of other communication activities.