With the unfolding use of the Internet at the turn of the last century, a great many of web design and online application development companies came into being. There was a good deal of them, indeed. They flooded the online environment, first with extravagant (though sometimes original), later with ever more monotonous projects with an easily traceable know-how in the background.

The dominant group comprised companies recruiting from the IT industry or technical college graduates. They made the best use of the then pioneering atmosphere only to lose their breath today. Another important group were subsidiaries founded by the great communication or media agencies. The advertising business routine played an important role in these companies. Teams of these divisions were most often made up of ex-employees of the mother agencies’ Client Service departments, with a few young and ambitious programmers.

The last, still quite numerous, group was represented by small creative studios that sensed the opportunities offered by the online environment. These teams, aware of their creative potential, did not want to stay aside. They had the least advantageous starting position, and most of them have abandoned the battlefield. Their people returned to their original professions.

To be successful in online marketing communication, you will not make do with any of the said models. Online marketing communication is less about deploying the Internet or mobile technologies, and more about understanding all the tools and ways of interpersonal communication – how they interact and blend, how they can be used for various marketing purposes.

The online environment is an environment of new trends and never-ending changes. At the same time, it can be very well observed how online communication agencies respond to these changes and how they can use them for their clients’ benefit.

And it is here where the status quo is unsatisfactory. The Internet is crammed with “banners, interstitials, shockads, jumpads, ilayers,” and other advertising formats.

Promo- and direct marketing agencies use short text messages (SMS) for their contests and competitions so mechanically, without the slightest sign of invention. Media agencies buy advertising space for their clients in bulk, just as they are used to do with traditional media, regardless of the client’s budget and effectiveness of such conduct. More often than not, it happens that the advertising space is bought before the campaign’s concept is cleared up.

Melodyworld’s team has been active in this area since its inception. Yet we have never succumbed to the routine or the thoughtless assertion of resources that were “in” at the time. We have always succeeded in developing effective vehicles of online communication that were matchless in the given period of time. Despite many awards and our clients’ commendations, we do not get lulled by success and do not use tried methods ad infinitum. Our tenet is: three times is enough. This is how we guarantee high degree of effectiveness to our clients. Even if the processes and media formats we used remain effective for quite some time, we leave them to others to use. This is because our goal is to guarantee top quality of services to our clients. Foundations of our professionalism and competitive edge are in invention and many years of experience. Unlike other online marketing companies, we do not try to secure all stages of our projects from by ourselves. Instead, we invite the best professionals for each activity. Our