You definitely agree that the promo activities should go with time. Each promo activity has been prepared with the aim to be understood and positively accepted. Promo is like a given hand; it pleases and greets or helps. The accent on the utility can be the strongest impulse for the audience to create the relation to a product or a brand. An intrusive promo rather causes damage than an abortive advertising campaign.

The solution could be the so called Home Promotions. Now is the right time to actively point out the target group by their means. It permits to penetrate almost 50 per cent of the home personal computers. In comparison with the traditional promo activities, the realisation of the Home Promotions is less financially demanding at about tens per cent. There are far more advantages like the possibility of combination with the above the line activities and the sale itself. Home Promotions can be the added value of the product. The power of the Home Promotions is right in their flexibility.

These are independent multiplatform applications working on the base of the database engine. That is why they can fulfil the function of a catalogue, multimedia presentation, communication instrument or offline business instrument.
Without any needs of using any other software, they are able to function on the platform Windows and MacOS. These applications can be distributed either online (till the size of 10 MB) or by hybrid CD/DVD-ROM.

Home Promotions in their all extent cover all those three basic areas:

Food and Taste.
As the title of this category prompts, we are talking mainly about food. This category covers for example interactive cookbooks, automatic setting of menus, shopping lists, nutritionally balanced programmes for any different kinds of diets, party master (we help to plan a party – from the complete menu containing a few courses to creating the programme according to the interests including the provision of those services).

Life and Style.
Life style – beauty, health and success, these are all the actual themes of the present society. Even this area is covered by the Home Promotions solutions. The example is so called Beauty Builder with the caloric table, fitness plan, menstruation table, cosmetic consultants and fashion trends.
We do not forget all the expecting mothers and families – for them there is Pre-pregnancy, Pregnancy Guide – the guide through the maternity and home accounting including the automatic completing of the invoices.

Look and Decision.
The applications in this area are frequently a combination between a catalogue and consequent order by the computer or printing of the order and the envelope.
They can stand for the manual with the FAQ, first aid (even online) and tutorials ( for example their distribution with each sold automobile).
Applications from the group Look and Decision can be used also like configurants of the services and products ( it is possible to configure for example a computer set, automobile and so on; this configuration is either to be sent by the customer automatically to the provider or to be printed.)
These applications can be completed by additional services like the software for the evidence of the expenses for the running of an automobile.