Using entertainment for marketing communication purposes has always been a part of business. Entertaising employs the positive effect of entertainment and humour on the human psyche.

As both external observers of and participants in games, all of us surely have had the experience of an individual, absorbed by the game, ignoring what is going on around him. You may recall moments when you enjoyed yourself and were much more open to attitudes and opinions on which you normally argue, and when you agreed with things you normally do not accept too positively. The need to play is in people’s genes. Our task is to deploy that craving and give people space to play and have fun.

The condition of the human psyche at play is crucial in construing promo contests or loyalty programmes. Today’s consumer competitions are often designed so naively that they hit nobody but notorious souvenir collectors or people who “take it as an extra income.” Such project results in reaching just a residual part of the target group. It is not easy to say what is generally entertaining and what will attract the majority of population.

One of Melodyworld’s tasks is to search for the natural fundaments and the essence of the human desire to play. We build on that principle when creating entertainment for online/interactive media. We strive to prefer a catching version of the story and of the rendering itself from the very inception. In real life, this means hiring a good screenwriter, to whom the story’s topic will be peculiar. This is our decisive factor when assembling the creative team.

You may think that the interactive character of your web site is ensured only by a simple and easy-to-produce play. Just try to imagine that you can offer your visitors a real TV-like show, even in episodes, letting them influence the course of the story.

It may surprise you to learn that the difference between production costs of an interactive ping-pong game and an adventurous series may not be as striking as it may seem at first sight.

Just remember – the point is to influence people’s thinking and emotions, which can be done in truly countless ways… Don’t restrain yourself.