Our living space is filled with many objects that speak to us not only through their functions and uses. It is their shape that affects us way before we take such tool in our hand. Let’s admit all those moments when the shape of a tool invited us to use it and we decided to prefer it to other tools sui generis standing right next to it. If you have had that experience, you succumbed to the magic studied by designers who can sell a tool through its shape. The best of the best ones will use the properties and qualities of the tool, of the object, not only to make it look good, but also to harmonise the shape and the function to make you prefer it to anything else. You don’t want to release it, you let yourself intoxicate – without realising it – to such an extent that you become able to create more beautiful, more perfect things to your image, be it a sheet of a contract or literary work, a wall as flat as a pancake, your record speed, or the best-groomed lawn in your neighbourhood.

This is how design not only sells the actual product, but also positively affects its user.