The very meaning of this term speaks of a uniform common face, behaviour, common features and looks. Corporate identity is something that a company, a person, or business cannot do without, if it wants to be registered by others and accepted in the grand family of teammates and opponents.

Corporate identity is, in a way, inherent in all of us, yet we can change it and use it to tell people exactly what we want or need them to know. As the old saying goes, “Clothes do make the man,“ and the same holds true of a brand, the corporate identity of your company.

Until recently, the essential element of corporate identity used to be the almost pathological sameness, uneasiness over modulation of one’s own thoughts, in which the resulting constriction disallowed free and natural development of the company’s brand and its continuing transfiguration according to period trends.

In Melodyworld, we look at corporate design from a very different angle, and although we do respect old and proven rules of this profession, we work with a brand as if it were a living being that has to get up in the morning, get dressed and gear up for the new day. We take a very sensitive approach to a brand, we create a living structure whose variegation (maintaining all principal norms) generates a new, modern character of the brand. It is through this rigorous combination that we succeed in achieving a more faithful and impressive look of the brand, of the company, of the business.

Don’t try to lock yourself within norms; the more effective goal is achieved only through mutual combination.