“Is this understandable enough? You will hear this question a lot, if you are crazy enough and start working in the advertising business. You will hate the question, but you will learn to respect it. ‘Understandability’ is the mantra of modern advertising – mighty, superficial, and yet breathtaking.”

Inexperienced, but zestful and passionate, the young Martin had begun his career some ten years ago, when he found his home soil at McCann Erickson as a junior art director. And it was the passion and undeniable talent that have driven him in his later engagement as a senior art director in Euro RSCG and Leo Burnett, and that filled his hands with numerous international and domestic awards.